Social Media Manager Resume

1. Write a resume objective outlining your management experience

Social media managers are responsible for handling a wide range of tasks. To highlight the breadth of your skills, we suggest you use a resume objective.

A resume objective lets you emphasize your relevant marketing skills and social media expertise, as well as your managerial skills as well. Such an introduction quickly shows hiring managers what value you’d provide the company if hired.

The following resume objective, taken from our social media manager resume example, highlights the candidate’s most relevant skills and abilities:

Social Media Manager with 6+ years of experience in social media management and branding. Possesses a B.S. in Marketing and expertise in marketing analytics. Excellent communication skills for outreach and digital copywriting, ensuring a strong brand presence.

In just a few short sentences, this social media manager is able to highlight seven skills and abilities that qualify them for the position. This quick summary gives the employer a quick overview of what the candidate specializes in, and indicates they’re qualified to handle such work.

2. Add action verbs related to social media management

Below is a list of common action verbs for a social media manager:

3. Quantify your social media-related experience

Social media marketing today isn’t just using TikTok and tweeting about your brand. Such efforts, especially for social media managers, involve a lot of technical skills tied to data collection and analytics.

By now most people know how to navigate through the web and social media platforms, but what sets you apart as a social media marketer is that you are able to leverage those platforms to get results.

And as a manager, it’s even more pressing to prove yourself in the professional experience section of your resume.

Whether you’re successfully increasing followers or website traffic, accomplishments tied to numbers support your ability to meet a company’s marketing goals. Here’s an example of how you can do that with your bullet points:

Implement marketing and promotion tactics that led to 34% growth in total social media shares and 27% increase in website traffic from social media posts

Developed online marketing campaigns, effectively increasing followers by 1,400+ and driving brand awareness

By adding numbers to a few of the bullet points, the candidate above shows their ability to make an impact and achieve impressive social media marketing results.

4. Add social media tools to your resume’s skills section

There are many social media tools used by social media managers in 2022. Keeping up with the best apps and tools will help you land the job you want, so keep learning new ones when you can and listing them in the skills section of your resume.

A few popular social media management tools include: 

• Hootsuite: offers social listening with weekly analytics in addition to publishing, scheduling, and engagement features. Hootsuite allows you to easily view multiple social media accounts at once and collaborate with other team members.           
• Buffer: similar to Hootsuite, as it also offers analytics, scheduling, and posting to several accounts at once. Buffer is easy to navigate and you can manage your social media posts by dragging them around to modify the schedule.
• Buzzsumo: lets you discover what’s trending, showing content analytics as well as influencer identification.
• Brandwatch: an excellent tool for your social media analytics, and also offers social listening and influencer identification. Though a bit on the pricier end, Brandwatch includes unlimited users and access to historical data.
• Bitly URL Shortener: great for shortening your link URLs, especially in tweets where there are character limits. Bitly shows the number of clicks through that link from your social media post and if you have an account, it keeps track of all your URLs and history.

And there are many other social media tools that you could use or may use already, these are simply some of our favorites.