Marketing Assistant Resume

Working as a marketing assistant can be an innovative, impactful, and entertaining next step in your career path. However, marketing managers rely heavily on their assistants to conduct research and ensure that their marketing campaigns run smoothly.

You’ll need to prepare a well-written marketing assistant resume that correctly displays your skills and experience if you want a hiring manager to invite you for an interview.

For help getting started writing, check out our four professional marketing assistant resume writing tips below.

1. Read the job description and scan for ATS keywords

Many larger marketing companies and firms use applicant tracking system (ATS) software to filter through resumes submitted by candidates. The main function of an ATS is to search for resumes that include industry-specific keywords that the hiring manager is looking for.

If you write and submit a marketing assistant resume that doesn’t include any of the keywords the ATS is looking for, your application is more likely to be automatically discarded by the system before a hiring manager even sees it.

The best way to write an ATS-friendly resume is by looking through the job description for key skills and qualifications that the employer wants candidates to have.

2. Include high-profile client names

Marketing is all about generating exposure, reputability, and brand confidence through different campaigns. You should think of your marketing assistant resume as a marketing campaign for yourself that highlights your experience and skills.

Including the names of high-profile clients you have worked with before when listing your work experience is an excellent way to establish a sense of competence and trust in your personal brand.

Here’s an example of a candidate displaying their reputability by previously working on a domino’s marketing campaign:

3. Quantify your marketing accomplishments

Success in marketing is quantifiable and measurable. With the majority of marketing taking place online and the increasing availability of analytics and tracking tools, it’s not hard to measure the impact of your marketing campaigns.

This is great news for you as a marketing assistant because the best way to impress employers is by backing up the accomplishments on your resume with hard numbers.

Using hard numbers in your professional marketing experience gives the hiring manager a clear understanding of what results you produced on the job and can show them what you’re capable of if hired.

When adding hard numbers to your marketing assistant resume, be sure to use the following industry-specific metrics:

• Followers
• Click-through rates
• Participants
• Conversions
• Rankings

Every marketing industry professional knows that influxes in these metrics will increase brand awareness, sales, and profits.

Finally, here’s an example of how to add hard numbers and quantify your marketing work experience:

Increased engagement across First Bank’s social media accounts by 40% through a user-generated content campaign

4. Include specific marketing programs and tools in your skills section

Whether you’re a fresh college graduate searching for your first marketing job or a more-seasoned marketing assistant, you must display your marketing skills on your resume.

As a marketing assistant, hiring managers will want you to have the hard skills necessary to use software programs such as Hootsuite, MailChimp, and Hubspot, that are required for collecting and interpreting marketing analytics.

Having experience using Microsoft Office suite, Google suite, and Adobe Photoshop is beneficial as well because you’ll likely be required to do administrative office tasks and give presentations to your manager.

The specific programs necessary for the job will be listed in the job requirements, so don’t worry about having to guess what the hiring manager wants to see listed on your resume.

Marketing assistants also need great soft skills, such as the creativity to create marketing surveys and run campaigns, and the adaptability to deal with working in an ever-changing, stressful environment.

Here’s an example of a how-to list hard and soft skills properly on your resume:

Additionally, here’s a work experience bullet point example that demonstrates how to highlight your marketing skills in your work experience:

Extensive knowledge of how to use analytic tools such as SEMrush and Google Analytics to formulate content creation strategies