Digital Marketing Resume Sample

Digital marketing is a competitive field. Whether you specialize in SEO, email marketing, or paid advertising, you need a clear, well-written resume to help you stand out from the crowd.

To give your application the best chance of success, here are our top tips for writing a stellar digital marketing resume:

1. Highlight your digital marketing skills

Successful digital marketing professionals need a variety of hard and soft skills to do their jobs well.

That’s why having a clear, diverse resume skills section that advertises your most relevant marketing skills is essential to getting the attention of any hiring manager.

To show employers that you have what it takes to excel on the job, here are some of the top technical skills you should include on your digital marketing resume:

• SEO software: Google Analytics, SEMrush, Ahrefs, Moz, Google Search Console, and Screaming Frog
• Paid advertising using Google Ads, Facebook, Pinterest, Instagram, and LinkedIn
• Keyword research and developing optimized content
• Technical SEO and experience conducting site audits
• A/B testing and analysis
• HTML, CSS, and Javascript
• Content writing/editing
• Email marketing software: MailChimp and Constant Contact
• Office software: Microsoft Office, G Suite, and Adobe Creative Suite

Because digital marketing is an ever-evolving field, success in a digital marketing role requires various soft skills. To show employers that you’re a well-rounded candidate and potentially valuable member of the team, emphasize some of these important digital marketing soft skills:

• Adaptability (for those surprise Google algorithm updates)
• Innovation
• Creative thinking
• Time management skills
• People skills
• Attention to detail
• Communication skills

2. Add hard numbers to your achievements

Success in digital marketing is often measured with data. Make it easy for employers to understand what you’re capable of achieving by using hard numbers to quantify your past accomplishments.

Some hard numbers you should consider including are:

• An increase in website traffic (percentage)
• An increase in sales (percentage)
• An increase in conversion rates (percentage)
• advertising return on investment (dollar amount)
• Mailing list growth (total number of new subscribers)
• Open and click-through rates for marketing emails
• An increase in backlinks and domain authority

Here’s an example of how one candidate backed up their achievements with data on their resume:

“Enhanced conversion rates by 30% through A/B-tested landing pages for a better performing conversion funnel.”

3. Tailor your digital marketing resume to the job post

Because the field of digital marketing covers such a diverse range of roles, different job postings will require you to emphasize different skills and qualifications.

Here are some of the most common digital marketing jobs, and the information you should include on your resume for that specific role:

• Digital Marketing Manager – One of the broader digital marketing roles out there, although different job listings may require particular skills or experience. Digital Marketing Manager is often a supervisory position, so you should emphasize your leadership skills on your resume.
• Content Marketing Manager – This role focuses on content and SEO. Include any experience creating content or executing a content marketing strategy for past employers or clients, as well as familiarity with common SEO tools like SEMrush and Google Analytics.
• SEO Analyst – This role is similar to a Content Marketing Manager, but focuses specifically on SEO. Highlight your familiarity with SEO tools, as well as any experience you have conducting keyword research or technical site audits.
• Search Marketing and/or PPC Specialist – Search Marketing Specialists handle paid advertising campaigns. For this role, mention any experience you have managing advertising campaigns with platforms like Google Ads.

In addition to emphasizing skills that are relevant to the particular role you’re applying for, you should also make sure to include specific skill-related keywords on your resume. Keywords help your resume stand out and make your application more likely to get past the applicant tracking systems (ATS) that many large companies use to filter out unqualified candidates.

If you’re not sure what words to include, take a look through the job listing for the position you want. Then, make a note of any important skills or attributes that are mentioned in the listing.